Darren approached 4CDesignWorks for social networking and marketing help. He needed a brand to communicate his goal of swimming the “Ocean’s Seven” and raising money for the “Forever Fund,” a charitable foundation that he and a friend established. His logo was designed with the influence of water and waves, to reference his intense passion for swimming. Once his logo was created, a stationary system was devised along with a website with online donation capabilities.
After becoming the first American to complete the “Ocean’s Seven” (and the only athlete to complete the swims 7/7 on the first try), Darren came to 4CDesignWorks again to tailor his brand toward his passion for professional speaking. With requests coming from local non-profits and various companies within the financial industry, he wanted a simple site that would communicate his endurance athletic accomplishments, provide a platform for his established blog, link to his social sites, and highlight that he is available for booking. To accommodate the booking aspect of the site, a request/schedule form tool replaced a contact form and was made available via call-outs throughout the site. A more visual photo driven approach was also utilized to put the emphasis on Darren, his personal and motivational speaking capabilities, as well show his athletic achievements.
- Logo & Identity
- Stationary Package
- Website Design & Development
- eCommerce (Donation Acceptance)
- Social Networking
- Public & Media Relations
- Responsive Website
- Request Speaking Engagement / Book Appearance Form
The Darren Miller brand was honored with two American Graphic Design Awards for each version of the website (fund raising/donation acceptance as well as the professional speaking iterations) and stationery design, while the logo won a Gold Hermes Award in the Logo Design category.