In the heart of downtown Pittsburgh, Meyer, Unkovic & Scott LLP counsels businesses and individuals across a broad spectrum of legal matters. Disciplines include business transactions and planning, real estate and banking law, bankruptcy and commercial law, employment law, international law and immigration, tax and estate planning, and in various areas of litigation and dispute resolution.
After a few months of considering various regional firms, 4CDesignWorks was selected to give Meyer, Unkovic & Scott LLP a brand update, as well as a new website. Starting with an in depth competitive analysis and interviewing key attorneys on the MUS Law team, 4C developed various brand identities in an effort to modernize the look and perception of the firm. MUS Law had only undergone two brand changes since its creation in 1943, so the effort was a true collaboration between the MUS marketing team and 4CDesignWorks. We also presented the final three designs to their internal board for approval.
The identity visuals speak to stability, history, longevity, and most importantly flexibility in its use, as the firm continues to look to expand in traditional and online marketing endeavors – which was a primary requirement in today’s digital landscape. The reception to the logo was extremely rewarding; not only did it receive praise from the firm and its staff, but by multiple design competitions (including GDUSA and Hermes Creative Awards). Support included:
- New Brand Identity
- Corporate Branding Guide
- Interior Signage / Exterior Signage
- Stationery Suite (Business Cards, Letterhead, Envelopes, Forms)
- Social Network Graphic Support
- Biography Templates (Cut sheets)
- Mobile Friendly / Responsive Display
- Custom Search Functionality
- Print Ads
- Hosting support
- Site Analytics and Custom Monthly Reports
- SEO Guidance
- Site Maintenance Program