NSS Life (The National Slovak Society) is a Fraternal Benefit Society that provides financial security via life and annuity products, while offering charitable, cultural, social and educational opportunities that benefit them and their communities. Established in 1890, they have a very rich history that is embodied through a Heritage Museum located at their main offices.
NSS Life already has a strong presence in media, often being recognized on many a Pittsburgh Penguin game commercial, however they were in need of a website re-haul. The original site needed to be reorganized and rethought, with the user in mind. The website was to extend to the mobile arena and had to be structured for growth. The principals at NSS Life made the decision to partner with 4CDesignWorks, based on exposure to their creative work along with their consistently growing experience and recognition in Marketing, Design and Social Networking.
The large website had many levels as it had to restructure the navigation, promote events, sell product (Annuities and Insurance), display a connection to their history/heritage, incorporate a museum section along with a gallery, and provide the ability to quickly share events or articles. The result was an organized and user-friendly website that was well received by members of the governing body (National Officers). In addition to building the site, an increased focus was placed on social efforts by the creation of the NSS Life YouTube account with an archive of their commercials.
- Strategic Planning & Organization
- Increased Social Visibility
- Customized Forms for Scheduling & Contact Inquiries
- Optimized for Mobile usage (Responsive)