IBM Lotus

Project Description

In an effort to support 4CTechnologies, an IBM partner, 4CDesignWorks created a traditional marketing campaign that centered around the “playbook” theme.  This campaign created a calendar that featured different, famous stadiums from around the nation, even featuring our hometown stadium Heinz Field!  This mailing was sent out to 4CTechnologies clients to market IBM-based services for business.

This piece was honored with an American Graphic Design Award under the category for Calendar Design and has been used as an example of using a multi-touch marketing campaign at the IBM Innovative Technical Summit (2013, 2014, and 2015).

  • Logo & Identity
  • Traditional Marketing
  • eBlasts
  • Social Networking
Project Details
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