4CDesignworks was recently approached by one of our long-time clients, Aqua Filter Fresh Inc. Distributors (AFF – a distributor of Tyler Mountain Water) to strategically engineer their new website. A key project goal of AFF was to make the jump into eCommerce and online account management. AFF required that the site offer 24/7 account access for Tyler Mountain Water clients, and that it work for them operationally, connecting to their third party route management software.
The eStorefront website was renamed “My Tyler Account Manager”. The entire process was designed to be more usable for customers looking to handle everything with delivery. This involved 4C engineering features such as order placement, delivery dates adjustment, pay your bill online etc. The front-end marketing site would act as a ‘hub’ for new and potential customers, providing content such as:
- Detailed product information
- Frequently asked questions
- Quick contact links and phone numbers
- A contact request form
- Targeted content for both residential and business sectors
The hard work on the project was recognized by the Hermes Creative Awards, where the project was awarded an Honorable Mention in the Business to Consumer website category.
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. These awards are judged by senior-level, experienced professionals residing in the Dallas or Washington D.C. areas. Entries are judged at random and not directly compared to other entries in their category.
To see this project in its entirety visit here.