PITTSBURGH, PA—(May 20, 2014)— 4CDesignWorks, the integrative marketing and design division of 4CTechnologies, is proud to announce two Hermes Creative Awards for their work in social marketing.
2014 Hermes Creative Awards
- Platinum Award for the Social Madness Campaign in the social marketing category.
- Gold Award for the Gallagher Performance Blog in the social media/blog category.
These distinctions honor 4CDesignWorks’ continued excellence in cutting-edge digital marketing and social networking. In the Social Madness Campaign, which received the highest-level Hermes Platinum award, the 4CDesignWorks team created and executed a comprehensive social campaign to increase engagement, fan base and social awareness of 4CTechnologies, in support of the Western PA Humane Society. This campaign resulted in a 675% growth in their social networking fan base over a three month period.
The Gallagher Performance Blog required a logo refresh, blog design and development, and a social strategy for creating and distributing content. This strategic platform was able to help Gallagher Performance, a new business in the area, reach their target audience with valuable and engaging information that earned them new clients.
“In today’s technology-driven marketplace, it is essential for businesses to stay competitive with smart and engaging social marketing strategies,” said Director of Marketing, Kathryn Olek Donatelli. “It’s an extremely fast-paced industry, but our team stays up-to-date with best practices in digital marketing and social business. We’re proud to see our hard work recognized, and are thrilled for the experience and knowledge we bring to our clients that put them at the forefront of social marketing strategy in their industries.”
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing, and design of traditional materials and programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers.
These honored projects, and more award-winning examples of social, digital and traditional marketing and design, can be found online in the 4CDesignWorks portfolio.