While in preparation for their move from the Cranberry/Mars area to their new location in Pittsburgh’s Strip District on Smallman Street, 3R contacted 4CDesignWorks to discuss updating their web presence. The original site was built with limited content management abilities and served its purpose for the original launch, but as 3R grew from their start-up roots, the website needed to reflect their growth and expanded capabilities.

As part of the redesign process, a review of all marketing materials occurred and several layouts were considered. This visual direction incorporated angular patterns, and custom created line art icons, reflective of the 3R logo mark. Sections were emphasized through the effective use of color, also stemming from the 3R brand, while action buttons were softened with rounded edges to mimic the company font.

A few of the single color custom icons created for the website.

The 3R Sustainability Website was rewarded by it’s unique design approach for this industry, by a GDUSA American Graphic Design Award in the area of Online Design!

3R Building Sustainability is a group of consultants that are passionate about the environment and conscious of the impact buildings have on their surroundings. Their goal is to create exceptional value for clients and a more sustainable world by identifying impactful opportunities and creating action plans that prioritize sustainable efforts which will reduce energy consumption, improve occupant health/productivity, and increase building asset value.

Project Highlights:

  • Strategic Planning and Site Organization
  • Custom Icon and Pattern Creation
  • Twitter Integration
  • Robust Project Archive
  • Custom Forms and Integration
  • Payment Processing
  • Coupon Code Functionality
  • Mobile Friendly / Responsive Display
  • Online Chat Capabilities
  • Hosting Support
  • Maintenance Program