Facing a tight deadline to complete the website within 30 days (from discovery, to design, to completion), to facilitate a company board meeting and official company launch, ABUK (American Bridge UK) turned to 4CDesignWorks to complete the project. With prior experience on the American Bridge US site (americanbridge.net), 4C jumped in on the project and secured hosting to fast-track the build.
Less than a week later, the first round of design options for the home page were presented. Out of this initial exploration a unique ‘grid display’ was highly commented on by all involved and it became a key visual that helped ABUK forge its distinct look from ABUS, while at the same time, remaining similar to the overall company branding.
The final build of the home page showcases a feature slider with a grid that responds based on screen size, and projects were added to flush out the initial launch of the site. Supportive graphics such as “Target Zero” mark for safety, background grid photos, and watermarked imagery were all items that filled out the display of the site.
This project was recognized with a Gold Hermes Award in the Business to Business (B2B) Website category.
In the summer of 2017, American Bridge UK Limited (ABUK) was formed from the partnership draws off the deep technical strength and brand of American Bridge, together with the financial resources of Kadar. ABUK is a civil engineering contractor specializing in the construction and rehabilitation of mid size bridges and other complex structures in the United Kingdom area.
Project Highlights:
- Conformed to Corporate Standards of Affiliate Company: American Bridge
- Robust Projects Archive Capabilities
- Optimized for Mobile usage (Responsive)
- Corporate Website Development
- Strategic Planning & Organization
- Secondary Page Design Support
- Site Maintenance Program