National Water Treatment Company Website Redesign
The Marketing and Sales Director for Clear Creek Systems was looking for a partner to redesign the existing website. 4CDesignWorks was a referral and initial discussions took place. The process started with a health check review of the existing website as well as competitive analysis of similar companies in the industry.
After touring the back-end capabilities of the existing website, 4C proposed rebuilding the WordPress website as well as a plan for continued maintenance. Homepage designs were developed and reviewed and a rapid rebuild was underway.
The website visuals were transformed from boring to engaging. This was accomplished through the creative use of photography, custom created service icons that mimicked the logo, and boldly designed graphic holder shapes. New functionality was also added to the portfolio and case studies, the contact forms, the event posting area. Overall, the flow of the new website was intended to be both intuitive and easy to navigate.
Throughout the process, Clear Creek Systems depended on 4C and their expertise for various subjects including:
- How tailored supportive graphics, revised color palette, and imagery can help refresh an existing brand.
- Using website navigation and content hierarchy to help users scan the website.
- Creating emphasis on different web pages to create an overall experience.
- Experimenting with WCAG 2.0 contrast ratio and font size standards.
- Constructing reusable and editable website ‘sections’ through use of a page builder.
- WordPress Content Management System (CMS) Training.
Hermes Gold Winner
About Clear Creek Systems
Clear Creek Systems operates as a leading provider of national water treatment systems and services. It specializes in treating groundwater, stormwater, construction dewatering, industrial process water, PFAS, and other challenging sources. With over 25 years of experience, Clear Creek has been a pioneer in delivering turn-key services, including design, construction, installation, and operation. The company’s broad knowledge of water treatment technologies enables it to offer customized and cost-effective solutions to its customers.
Clear Creek works across the USA, developing tailored approaches to meet the specific needs of each project. For more about Clear Creek Systems and their capabilities, visit their website at https://clearcreeksystems.com
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