Electric Engineering Sparked by Strategic Marketing, Graphic Design, & Web Support

Family owned and operated Clista Electric had been considering re-developing their on-line presence for quite some time.  They found 4CDesignWorks from other notable websites we had completed in the construction sector.  After some initial work on the design of the company’s project sheets, we began our strategy sessions for the build out of the new company website.

The project kicked off with an understanding of project requirements and a wish list for the new site.  Expectations were set for look and feel, the color palette, fonts, icons and photography.  With a strong background for AEC websites and support, 4C came to the table with a process that had a clear finish-line in sight.  After a navigation direction was approved several home pages were developed, each with a different approach — and each unique when compared to the company’s competition.

Clista Electric Website - Before & After

The direction of the website brings focus to the large library of high quality and stunning photography, the overall breadth of capabilities, and the importance of family in this established business.

Clista Electric Brand Elements

Throughout the process Clista Electric leaned on 4C in a variety of ways, including:

  • How supportive graphics, expanded color palette, and imagery can help define/redefine a brand
  • Site navigation and content hierarchy
  • Creating emphasis on different web pages to create an overall experience
  • Responsive design
  • How to build content with SEO in mind
  • WCAG 2.0 contrast ratio and font size standards
  • Hosting guidance and support (including SSL Certificate integration)
  • Creation of reusable and editable website ‘sections’ through use of a page builder
  • Content Management System (CMS) Training
  • Marketing of the new website to current clients
Clista Electric Case Study Sheets

The end result was a web presence that is radically different from the competition and positions Clista Electric as the partner of choice for any electrical engineering project.  The website received recognition from the dotCOMM awards by winning Gold for the professional service website category. 

At the onset of the project, we were looking for a partnership with an agency that would match the enthusiasm and dedication that our team invests in each of our projects. I’m happy to say we found it! I was impressed by the creativity, professionalism, teamwork, and pretty much everything about working with 4C! They knocked it out of the park and have provided us with a good design foundation for future marketing efforts.”

— Mike Clista Sr., Founder/ Chief Executive Officer

Clista Electric Website - Projects Display
Clista Electric Website - Safety Responsive Views
Clista Electric Website - Services Page
Clista Electric Website - Featured Project Area
Clista Electric Website - Service Hero Area
Clista Electric Website - Project Image Lightbox View
Clista Electric Website - Mobile Menu & Project Single View
Clista Electric Website Responsive Views
Clista Electric March Of Dimes Advertisements
Clista Electric Pittsburgh Business Times Full Page "We Power Pittsburgh" Ad
Clista Electric Pittsburgh Business Times Advertisements


DotCOMM Gold Award Professional Service Website

The WordPress website redesign/rebuild was recognized with a Gold DotCOMM award.

MarCom Gold Award Presentation Design

The Powerpoint presentation materials were awarded a Gold MarCom and an American Graphic Design Award.

Client & Project Information

About Clista Electric

Clista Electric is a family owned and operated business that was founded by CEO, Mike Clista Sr. in 1983.

Over the years, the company has been a partner to many general contractors, serving the Pittsburgh and surrounding areas with expert support for everything electrical. Their knowledgeable and tenured engineers that can handle complex design/build projects!

Learn more and visit their website at: https://www.clistaelectric.com

Project Highlights:

  • Strategic Planning
  • Graphic Design
  • Content Review and SEO Guidance
  • Marketing Material Support
  • General Contact & Career Submission Forms
  • Customized and Filterable Project Portfolio feature
  • Responsive (Mobile Friendly) Website Development
  • CMS Training
  • Hosting Consultation