Construction Company Start-up With A Quick Turn-Around
It was important to this client to get their new company up and running quickly. They had a very hasty and temporary landing page created. However, they wanted to ensure their new brand was developed quickly, but carefully. In the space of a bit less than 2 months and several efficient meetings, 4CDesignWorks was able to provide not only a final brand, printed business cards (design included), electronic letterhead, and a “ready-to-launch” introductory microsite!
In their search for a marketing and design agency, the owners at Elwood were referred to 4CDesignWorks based on the strength of several positive reviews from related construction contacts in the Pittsburgh region, and Elwood initiated an outreach to discuss the next steps.
In rapid succession, an agreement was in place, and a kick-off meeting was held, where some initial needs were discussed. A few days later, after going through our accelerated branding process, the design team had digital logo concepts ready and presented them for the next step of a semi-final selection.
Identity Selection & Refinement
Initial icon directions were explored via analog sketches. This exploration led directly into creating the digital options for client review. Five (5) different logo concepts were presented with various color combinations. Ultimately, two directions were selected and further refined, then presented with potential application examples to help the decision makers see how the logo could exist in a variety of mediums (eventually leading to selecting stationery and getting it produced).
Awards
Honorable Mention Hermes Award
Project Highlights:
- Visual Identity & Logo Design
- Microsite Website Design & Development
- Graphic Design Support
- Supportive Collateral Print Management