Engage Kidz, LLC had decided on their name, and secured their URL for eventual build-out, all that was left was to create some kind of logo and identity for the new endeavor. That’s where 4CDesignWorks stepped in and offered to lend a helping hand. After a phone call and a provided example of the initial thought of using the ‘paper people’ as a starting point – 4C went to work and created 4 different directions and then refining one final version that became the final logo.
While creating the various marks, many things were kept in mind:
- Flexibility in terms of size and color
- Budget for reproduction, which meant that a creative use of limited color would be a must.
- The goal of showcasing the original thought of multiple ‘paper people,’ to convey connectivity and helping, within the artwork.
- And it would have to have a positive look too it!
A branding guide sheet was supplied for easy reference, alongside final logo files. These types of ‘quick view’ guides can help in the future application of a logo and can help save design time in those necessary applications, such as order forms, brochures, flyers, cut sheets, slicks and other marketing material to promote a new company.
4C developed a wonderful logo for my new business and I couldn’t be happier!!
– Patty Maxwell
Engage Kidz, LLC is a unique learning company that was created to cater to kids and families with special needs and disabilities. With a focus on developmental & behavioral services for children, families and schools – their mission is to provide quality developmental and behavioral education and support that will help their clients companies prosper, increase confidence, security and overall well-being.
- Branding Identity
- Logo Creation