Branding Discovery
After a year of the new brand being in effect and having most of the apparel, materials, vehicle truck wraps, and website complete, focus shifted to celebrating the 85th anniversary along with a logo and applications.
Logo Refinement Development
One of the asks was if a crown could be incorporated into the design as a nod to Canada Dry, one of the flagship beverage brands that Faris Distributing provides. It was also important to work within the brand design ecosystem, so the primary colors and fonts were utilized as a basis for the new anniversary logo design.
Anniversary apparel
Like the year prior, apparel was a big deal internationally and the design team at 4CDesignWorks collaborated with local vendor Pro Knitwear (https://proknitwear.com). New vests with custom patches that feature the logo as well as the popular beverage brand logo for Canada Dry, hoodies, t-shirts, and additional patches were part of the order.
Vehicle & Website Applications
Bumper stickers were also designed for the various vehicles in the Faris fleet and any employees that wanted to further promote the brand and the anniversary milestone on their personal vehicles.
A limited-time update was done to the home page along with additions to the history page, while the apparel continues to be worn by drivers and staff today.
About Faris Distribution
Faris Distribution was established in 1941 and has been supplying quality beverage distribution ever since. They pride themselves on their commitment to quality service, which is their hallmark.
For more about Faris Distribution as well as the corporate identity branding, marketing, and web support, visit their project page, or view their website at https://farisdistributing.com