Express Branding For A Regional Water Transportation Company
4CDesignWorks was contacted by a long-time existing client that recently acquired several tanker trucks. The new entity needed a new logo and initial branding that would identify the new trucks, positioning the small fleet for expected future growth. The name of the company was already selected and provided, but the requested turnaround for the branding element was quite short. The design needs were urgent, as the tanker truck cab doors needed to have the US Dot number applied to them and the final artwork was needed for the trucks in about a week and a half.
The design team got to work initially exploring options based off of cleaning up scanned client sketches that were provided. Additional concepts were created and three different directions were presented for selection.
Once the final mark was selected, 4C ensured the new logo would work well graphically to reproduce in print and at various sizes, shared how it would render on the truck cap complete with the PA Dot number, and how it would look on merchandise or apparel. We provided everything our client needed to get this done on time. We fully expect this project will evolve into additional marketing support in the future.
Project Highlights:
- Quick (“Express” in this case) Turnaround
- Competitive Assessment & Review
- Phased Branding Approach
- Logo Design
- Graphic Design
- Print Production Support