In an effort to support 4CTechnologies, an IBM partner, 4CDesignWorks created a traditional marketing campaign that centered around the “playbook” theme. This campaign created a calendar that featured different, famous stadiums from around the nation, even featuring our hometown stadium Heinz Field! This mailing was sent out to 4CTechnologies clients to market IBM-based services for business.
This piece was honored with an American Graphic Design Award under the category for Calendar Design, a Gold Mar Com Award within the Integrated Campaign category, as well as another Gold Hermes award for an Integrated Campaign, and has been used as an example of using a multi-touch marketing campaign at the IBM Innovative Technical Summit (2013, 2014, and 2015).
- Logo & Identity
- Traditional Marketing
- Social Networking
4C has gotten great visibility nationwide for their fabulous, creative campaign management and all of the touch points in the Fall PlayBook promotion. In fact, worldwide peers have asked to share this campaign at IBM’s conferences so that other Partners can be inspired by their work.
– Heather Moore, Channel Marketing Manager, IBM Collaboration Solutions