Evaluation of Symphony Orchestra Landscape
The Executive Director of the Johnstown Symphony Orchestra (JSO) reached out to 4CDesignWorks to engage in an effort that included logo and identity exploration as well as a wholesale visual design overhaul of their printed materials in support of the upcoming season.
An on-site discovery session was held to review recent national rebranding that symphonies have gone through as a glimpse of the environment and how JSO could be positioned.
Logo Refinement & Season Suite Support
Ultimately, the governing board favored making refinements to the existing logo, rather than a completely new concept. The revised logo is accompanied by significant changes to the overall brand visuals including consistent sub-brand entity artwork provided, a refreshed color palette, graphic art file templates (for the season, flyers, and half-page magazine placement), as well as a comprehensive branding guide was supplied to help the JSO marketing team focus on their day-to-day tasks, while keeping a consistent message and visual presentation for the symphony orchestra.
I was most impressed with the process and the research they presented regarding marketing trends specific to our industry. I truly felt they were invested in us as an organization.”
– Erin Codey, Executive Director, Johnstown Symphony Orchestra
Client & Project Information
About The Johnstown Symphony Orchestra
The vision of the Johnstown Symphony Orchestra is to become the premier orchestra in west-central Pennsylvania and the Laurel Highlands region. They aspire to provide exceptional musical experiences that engage diverse communities, inspire young musicians, and contribute to regional economic growth. The sustainability of the organization depends on responsible fiscal management, as well as financial support from businesses, organizations, and individuals.
View their website at https://www.johnstownsymphony.org
Project Highlights:
- Competitive Analysis & Review of the Arts landscape
- Conceptual New Brand Identity (Corporate Identity & Logo Design)
- Branding Guidelines
- Graphic Design Support
- Supportive Sub-brand Logo Suite Creation
- Revised Logo Artwork Source Files
- Custom Palettes, Icon Graphics, and Photography Selection
- Flyer, Pamphlet, & Magazine Advertisement Artwork Templates