Digital Design, Web Design, Marketing Support & More!
4CDesignWorks provided Lodovico & Associates with updated social networks and now 3 different website versions over the years. 4CDesignWorks strives to continually elevate the L&A brand by refining their branding standards, helping Lodovico & Associates prepare themselves for the future by standardizing and setting guidelines for logo usage as they change and grow with the times.
Time moves fast on the web and website experience is constantly improving. The team’s primary focus was to orient and design that encouraged users to schedule appointments online with the easy-to-use Request Appointment scheduling form.
4C has worked with Lodovico & Associates for years supporting marketing and website initiatives as the need arises. Prior to a recent office move, 4C was brought in to do a thorough review of the existing client base to get a sense of where the clients reside and see how they are skewing.
Branding, Logo, & Color Refresh
To coincide with the move to a more visible location, Lodovico wanted to update their appearance. Moving away from the reds to more closely resemble the local Pittsburgh and Murrysville sports teams colors of blues/navy while retaining a gold color to pair it with.
Electronic Signage
Tony Lodovico purchased an electronic sign to make use at the busy intersection on Route 22 in Murrysville, PA. This sign is used to promote the services and increase awareness within the community. The graphics from this sign have been a key promotional tactic that brings in new clients every tax season through a mix of humor, holiday well wishes, tax season notifications, and accounting topics.
4C collaborated with the Marketing Coordinator for Lodovico, creating several suites of imagery spanning nearly a year and giving them a ‘bank’ of ready-made advertisements and concepts that can be utilized in future marketing campaigns.
Facebook Advertisements
Facebook campaigns needed graphics to provide a visual punch to go along with the abridged messaging and new look for Lodovico overall. A variety of options were provided and can be interchanged year-over-year as needed.
Website Redesign & Rebuild
The latest website rebuild focused on further integrating the refreshed brand, while improving the navigation and highlighting the move to the new central location. Adjustments include integrating the third-party file sharing tool, request form replacement, additional service line pages, and a landing page template that can be used for specific locations around the Pittsburgh area.
Client & Project Information
About Lodovico & Associates
Lodovico & Associates, P.C. is a local accounting firm servicing the Murrysville, Pittsburgh, and surrounding areas in Pennsylvania as well as clients in other states across the nation. They provide quality, personalized tax and financial guidance to individuals and businesses. L&A services ranging from basic tax management to complex tax planning, accounting, and advisory services. Their services have also expanded to Real Estate taxes, and Business Succession planning.
Learn more about them by visiting the website at: https://lodovicotaxpros.com/
Project Highlights:
- Competitive Analysis & Review
- Strategic Planning
- Geographic Information Systems (GIS) Support and analysis through 4CGeoWorks
- Refreshed Brand Identity (Corporate Identity & Logo Design)
- Corporate Branding Guidelines
- Collateral Suite (Business Cards, Letterhead, Envelopes, Forms, Electronic Signatures) and Print Production Support
- Ongoing Graphic Design & Marketing Support
- Website Design & Development
- Hosting Migration Support
- WordPress Content Management System Training
- Appointment Request Form
- Social Graphics Support (post imagery & advertisements)
- Responsive Design
- Integrated Secure File Upload Feature
- Digital Signage & Advertisement
- Mobile Friendly & Responsive Display