Marketing Support Every Step Of The Way!
4CDesignWorks has worked with Lodovico and Associates on a wide variety of research, marketing, and sales support projects over the years – from strategic outreach initiatives to digital initiatives to social posts and everything in between. In fact, we have worked on three different website versions in the past decade. In addition, 4CDesignWorks strives to continually elevate the L&A brand by improving their marketing outreach, helping Lodovico & Associates increase their awareness and prepare themselves for the future as they change and grow with the demands of the industry.
As many of our clients know, time moves fast on the web and the digital experience is constantly evolving and improving. throughout each website version, the team’s primary focus is to provide clear tax information to the visitor and also build a design that encouraged users to schedule appointments online with an easy-to-use requests.
Moving & Market Research
When Lodovico and Associates shifted office locations and began building their newest office in Murrysville, 4C was brought in to do a thorough review of the existing client base and surrounding area to get a sense of where the clients reside. The team wanted to gain a better understand the demographics of the area, such as age, income, lifestyle, and family unit. We were also able to provide tapestry information such as media preferences, computer use, community involvement, and how families use their free time. This was accomplished through our sister company, 4CGeoWorks.
Branding, Logo, & Color Refresh
To coincide with the move to a more visible location, Lodovico wanted to update their appearance. Moving away from the reds to more closely resemble the local Pittsburgh and Murrysville sports teams colors of blues/navy while retaining a gold color to pair it with.
Electronic Digital Signage
Tony Lodovico purchased an electronic sign to make use at the busy intersection on Route 22 in Murrysville, PA. This sign is used to promote the services and increase awareness within the community. The graphics from this sign have been a key promotional tactic that brings in new clients every tax season through a mix of humor, holiday well wishes, tax season notifications, and accounting topics.
4C collaborated with the Marketing Coordinator for Lodovico, creating several suites of imagery spanning nearly a year and giving them a ‘bank’ of ready-made advertisements and concepts that can be utilized in future marketing campaigns.
4C helped with FaceBook and Linked In campaigns and needed graphics to provide a visual punch to go along with the messaging. These graphics matched the new look for Lodovico overall. A variety of options were provided and can be interchanged year-over-year as needed.
4C also helped with a variety of needed print materials, such as post cards, handouts, and flyers, all designed to support the brand.
Website Redesign & Rebuild
The latest website rebuild focused on further integrating the refreshed brand, while improving the navigation and highlighting the move to the new central location. Adjustments include integrating the third-party file sharing tool, request form replacement, additional service line pages, and a landing page template that can be used for specific locations around the Pittsburgh area.
Client & Project Information
About Lodovico & Associates
Lodovico & Associates, P.C. is a local accounting firm servicing the Murrysville, Pittsburgh, and surrounding areas in Pennsylvania as well as clients in other states across the nation. They provide quality, personalized tax and financial guidance to individuals and businesses. L&A services ranging from basic tax management to complex tax planning, accounting, and advisory services. Their services have also expanded to Real Estate taxes, and Business Succession planning.
Learn more about them by visiting the website at: https://lodovicotaxpros.com/
- Competitive Analysis & Review
- Strategic Planning
- Geographic Information Systems (GIS) Support and analysis through 4CGeoWorks
- Refreshed Brand Identity (Corporate Identity & Logo Design)
- Corporate Branding Guidelines
- Collateral Suite (Business Cards, Letterhead, Envelopes, Forms, Electronic Signatures) and Print Production Support
- Ongoing Graphic Design & Marketing Support
- Website Design & Development
- Hosting Migration Support
- WordPress Content Management System Training
- Appointment Request Form
- Social Graphics Support (post imagery & advertisements)
- Responsive Design
- Integrated Secure File Upload Feature
- Digital Signage & Advertisement
- Mobile Friendly & Responsive Display