Rebranding & Re-imagining A Pennsylvania-based Engineering, Planning & Land Surveying Corporation

Ludgate Engineering Corporation and 4CDesignWorks began discussions for rebuilding the existing corporate website in 2020 when seemingly everything was “on pause” in a variety of ways due to the global pandemic. Through remote communication, the 4CDesignWorks team devised a plan to re-imagine the Ludgate corporate brand, serving as a foundation for the website’s visual elements. As a first step, a logo redesign was created, focusing more on the company’s “engineering” capabilities and moving away from the literal components used in the previous branding and logo.

Ludgate Engineering Corporation Revised Logo Design
The new Ludgate logo incorporates the LEC acronym within an angled box, which is rotated to form an abstract representation of a tree or plant, symbolizing land planning and paying homage to the original logo components.

New Branding & Corporate Logo Development

The concept, execution, and presentation of the new logo were well received without any alterations. In addition, various versions of the logo (lockups) were created, and a branding guideline sheet was produced to communicate the colors, fonts, and proper logo usage within a one-page reference. Stationery designs were also developed for both print production and electronic formats.

Ludgate Engineering Corporation Branding Sheet
Ludgate Engineering Corporation Stationery

WordPress Website Redesign & Rebuild

The website rebuild was originally the primary focus. The goal was to ensure a comprehensive online representation of the company. Determining the streamlined navigation and armed with a revised brand, the homepage design was created, reviewed, and approved to move forward with the development. As part of this, the website was migrated to a new hosting provider. The new website utilized revised, edited, and enhanced content from the previous website with new project information and photography. Royalty-free and stock photography along with a grid-like supportive secondary graphics were used to fill out the remainder of the site and bring a unique flare to visuals throughout.

MarCom Gold Winner

The website was recognized with a MarCom Gold award in the small business website design category!
Ludgate Engineering Corporation Website Before & After
Ludgate Engineering Corporation Website Pages
Ludgate Engineering Corporation Website Pages
Ludgate Engineering Corporation Website Pages

Client & Project Information

About Ludgate Engineering Corporation

Ludgate Engineering Corporation is a multi-disciplined consulting engineering firm founded in 1974 by Robert B. Ludgate, Sr., PE, PLS. They offer a specialized range of engineering and environmental services, surveying, land planning, structural design, and consulting to public and private clients. They are based in Reading PA vicinity and serve clients across the southeastern portion of Pennsylvania. With a commitment to client and employee satisfaction, Ludgate Engineering aims to be a leading engineering firm, having completed over 5,000 projects for more than 250 clients in 52 counties throughout Pennsylvania.

View their website at

Project Highlights:

  • New Brand Identity (Corporate Identity & Logo Design)
  • Corporate Branding Sheet, Typography, Logo, & Color Guide
  • Stationery Suite (Business Cards, Letterhead, Envelopes, Forms, Electronic Signatures)
  • Website Design and Graphic Design Support
  • Copywriting & Content Editing
  • Supportive Custom Patterns & Icon Graphics
  • Hosting Migration Support
  • WordPress Content Management System Training
  • Mobile Friendly & Responsive Display