Online Tutoring eCommerce Microsite

The principal of Palermo Prep discovered 4CDesignWorks by looking for web design specialists in the Pittsburgh area. Initial communications outlined the high-level requests of what was needed for the start-up company and how to approach things in phases as the company grows.

Online tutoring startup logo design & brand guide sheet

Logo Creation and Microsite Design

4C created a logo based on the direction from the client and their preferred direction of using higher education institution shields as a basis. After the logo, icon graphics, and color palate were approved, 4C moved into the first phase of webdesign. This entailed organizing provided content, the course schedule, and the pricing model, all within the microsite. This site was published live within a matter of days after receiving content.

Pricing & Online Registration Strategy

The second phase of the website was centered around consulting on the strategy and implementation of online purchases for a variety of options (one-on-one, group sessions, and SAT/ACT prep courses).  Subsequent suggested phases center on follow-up marketing through letter campaigns, online advertisements centered on education, and networking tactics.

Palermo Prep microsite screens
Palermo Prep Course Registration Form

Client & Project Information

About Palermo Prep

Palermo Prep strives to take the stress out of high school and the college admissions process by providing the expertise, environment, materials, and guidance necessary for personal growth and ongoing academic success.  Palermo Prep’s custom-tailored approach and expert instruction for the SAT and ACT, students can improve an average of 200-400 points on the SAT and 4-5 points on the ACT.

Project Highlights:

  • Strategic Planning & Marketing Support
  • Logo Design
  • Microsite (Phased Website Build-out)
  • Website Design and Graphic Design Support
  • Mobile Friendly & Responsive Display
  • Hosting Selection & Setup Support
  • Appointment Request Form
  • Online Course Registration (and Third-party Payment Processing)
  • WordPress Content Management System Training