New Brand for Evolving Company
Following a competitive review and healthcheck of existing branding, digital marketing, and traditional advertising needs, Telephonix selected 4CDesignworks to help their company with a new corporate logo and stationery kit, marketing support, and a new company website. Bottom line, Telephonix was experiencing planned growth in several sectors; they were expanding their skill sets and services; and what’s more, they expected to move into a new and larger facility in the coming year. The time was right for an updated and more progressive marketing approach in order to maintain their competitive position and image for their corporate clientele in Western Pennsylvania.
Strategic Branding Process
The first discussion centered around the existing brand, the perception of the company, and the broad services offered. In the evaluation of the brand accompanied by a competitive analysis, it was apparent that a new branding strategy and a logo redesign was needed. Several concepts were created that focused on the marquee offerings from Telephonix, placing more emphasis on total system integration and life safety services. These logos ranged from the techy cable look, to abstract interlocking shapes, to custom created typography.
The resulting new logo speaks to their strength and leadership in the industry, their progressive outlook, and their responsive performance in meeting their client’s needs. The new design also offered a wide range of marketing uses and applications, from watermarks, to patterns, and from icons to linear lines.
The Telephonix corporate identity was honored with a Gold Hermes Award in the logo design category.
Branding Color Exploration
It’s worth mentioning that various colors were explored as part of the logo design process, with Magenta being highlighted as a possible differentiator in the industry that is stuck in a sea of blues and (interestingly enough) local yellows/golds. After seeing it applied within the logo and products the team liked the bold approach and the fact they could “own” the color.
Brand Extensions & Advertisements
A suite of icons was created to accompany the logo and the “integration service wheel” artwork became a fixture for multiple advertisements, proposed truck wraps, and presentation materials. Due to the timeliness of several immediate needs, 4C then supplied stationery and business card designs, small space ads and truck wraps so the Telephonix team could immediately start their transition to the new brand.
4CDesignWorks helped us get the new look and feel we needed. Their competitive analysis, strategic branding process, discovery logo designs, and presentation of new corporate identity directions resulted in a bold new brand that will stand out against the competition and be with us for the long-haul! The new logo also set the tone for our new website and increased exposure in the marketplace as a planned tactic in our growth strategy.”
Nicole Shook, Director of Business Services, Telephonix
New Website
The next step was extending the brand into a new website, working with the Telephonix marketing group on their site navigation. 4C developed several home page designs, reflective of the company’s current offerings, partnerships, and look the company wished to project in support of future growth.
It was important to use dynamic and realistic photography, showing the technicians in action. Content was also an important part of this exercise, as improved SEO was an important goal for this project. Once CMS training was complete, the site was ready, tested, and cleared for final launch – completing the progressive and modern appearance.
Client & Project Information
About Telephonix, Inc.
Founded in 1992, Telephonix was originally an industry leader in telephone system installation and service. Telephonix evolved from working with standard telephone lines and systems to IP phones and systems. In 2019, Telephonix added a robust line of new products and services, partnering with key manufacturers and responding to industry demand. Today, Telephonix is a Pittsburgh-based premier end-to-end life safety and system integration provider servicing the tri-state area, and they are not done yet. They recently moved into a new and larger facility, offering full system installation from design to execution, ongoing maintenance, and monthly monitoring services.
Learn more about Telephonix by visiting the website at: https://www.telephonix.com/
Project Highlights:
- Healthcheck
- Competitive Analysis & Review
- Strategic Planning
- New Brand Identity (Corporate Identity & Logo Design)
- Corporate Branding Guide
- Website Design and Graphic Design Support
- Stationery Suite (Business Cards, Letterhead, Envelopes, Forms)
- Print Advertisement (Limited and Full Color)
- Mobile Friendly & Responsive Display
- WordPress Content Management System Training
- SEO Support
- Hosting Migration Support
- Truck Wrap Designs