4CDesignWorks has been working with the principals of this popular regional bottled water company since 2009 on various marketing, graphic design, and website initiatives. During a planning meeting in 2025, the existing brand was discussed and the various limitations outlined. While the logo served them well in the past, it had been in use since the early 2000s, and the limitations were becoming more apparent as digital production techniques advanced, especially in social media, truck design and application, and screen printing for bottles. It was clearly time to make a change for future growth.
Existing logo challenges included:
- No established single-color option (which made silk screening artwork on bottles difficult).
- The logo contained multiple colors and gradients (creating difficulties for apparel embroidery).
- There was only one logo lockup option (so it had to be used in square spaces).
- There was no logo text-only or horizontal presentation version (so one-offs had to be created).
- The logo was not very legible at smaller sizes due to several overlapping drop shadow visuals.
Rebranding
The project kicked off with an audit of the existing brand, and the outline of all the concerns and limitations was noted. This new brand had to have a logo suite to provide flexibility, place more emphasis on the name, incorporate a mountain and water, and work better overall at smaller sizes and with limited color.
We have been working on a new website and overall corporate branding with 4CDesignworks, and we are pleased with their ability to go out of their way to understand our business. Their experience in branding, ecommerce, SEO, social networking, and content management is exemplary.
– Joseph Bell, Vice President, Sales & Marketing, Aqua Filter Fresh, Inc.
4CDesignWorks Branding Process: Education and Evaluation
A competitive analysis was run on several national bottled water brands to gauge how many have changed over the years and how often. Most of this is product-driven by labels. At the regional level, this is also true for the number of single-serve bottles; however, the vehicle wraps on many delivery trucks and the truck fleet are significant investments that must last and not be completely redone every year!
After the education and evaluation parts of the 4CDesignWorks branding process, it was time to move into the execution and building the brand.
Starting with the logo, several concept sketches were created as starting points for further refinement and digital rendering.
Initial New Logo Options
The phases of execution were broken into initial options, in which a suite of logo lockups, colors, and fonts were presented and discussed. The focus of this phase was to zero in on preferences and variety before further refinement. Based on the widespread uses the logo lockups all had, a square lockup option, a horizontal lockup option, a stacked/centered lockup option, a badge presentation (with additional information), a glyph option (for shorthand and small areas), and an icon.
Refined New Logo Options
After internal client discussions took place, the options were narrowed down, and more comments on colors, fonts, and visuals were provided to make edits for the semifinal selections. In this phase, we expanded to show the brand in use. This is an important part of any corporate identity project because brands exist in a wide array of formats such as digital, print, or even texture, and physical spaces.
New Logo Selection
The final selection was chosen with one last adjustment request to show the mountain graphic differently. Color was also explored to further zero in on the right color combination of green and light blue, replacing the prior unnatural greens and blues. Once those changes were made and presented, the approval was given. 4CDesignWorks immediately developed labeling options for various water bottles in production and much-needed truck graphic designs.
Bottled Water Jug Logo Application
The first label task was for the bottled water jugs. The production process was a big consideration when it came to adding the new brand. The production process and the size of the label were assessed for each water bottle needed as the new brand was applied. For instance, screen printing was selected for the water jugs for longevity, and it also proved to be a cost savings in the long run. This was a good test for the new brand, due to the successful use of limited color and clear legibility.
Single Bottled Waters Logo Application
The suite of labels for single-bottle water, gallon jugs, and recyclable jugs was created next, putting the various logo lockups to use to showcase the pre-established set of colors for water types (spring, distilled, and purified), and putting the mountain and scene motif to work within each of the labels.
Bottled Water Vehicle Application
The trucks were also refined from the semifinal exploration and edited to fit the different spaces of the small sprinter van and the semi trucks. As part of this task, a badge graphic was created to highlight the ‘locally owned and operated’ aspect of the business along the standard contact options of the phone number and abridged website URL.
Website Rebranding
As the new labels and truck designs entered production, website rebranding for this project was also in full swing to coincide with the new year. Timing was a key consideration, since some of the silkscreen labels and brand-new trucks would be seen in early 2026. Due to their reach, the website rebranding effort touched their two largest websites (Pittsburgh and West Virginia) as well as the zip code finder, which is located at the root URL.
This was a focused visual branding update as opposed to a complete rebuild of the website, as the structure and pages remained relatively the same. One exception was the addition of an educational “how bottled water delivery service works” page to inform newer and potential customers how the service operates and differs from other product delivery services.
Customer Portal UI Update
Along with the website visual rebranding refresh, the client portals built on ARS Mango Web, were also given a facelift. Like the websites, much of the structure that was maintained over the years was kept in place, but presented with different visuals including a new logo for the application itself.
New Brand in Advertising
Promotion is an ongoing effort for any brand. For those that offer products and services, it is key. Newer promotional efforts were used for more strategic placement in specific local publications. Options were created for these different audiences, with landing pages and custom QR links created for tracking purposes.
Client & Project Information
As a distributor of Tyler Mountain products, Aqua Filter Fresh, Inc. saw the value in extending its reach through the development of a dynamic corporate website. Tyler Mountain Water and Aqua Filter Fresh are repeat customers for 4CDesignWorks. We were engaged to build their first website in 2009. The relationship has continued with 4C providing strategic planning, branding, graphic design, website design & development, and marketing support.
Over the years, their online footprint expanded with a connection to their online delivery account management tool that 4CDesignWorks worked with them to name “My Tyler Account Manager,” as well as revise the UI of the ARS application – giving the user 24/7 access to their information, billing, and orders.
Project Highlights:
- Strategic Planning
- Branding and Logo Design
- Vehicle Wrap Design
- Website Design
- Mobile-Friendly / Responsive Display
- SEO Support
- Zip Code Finder to Drive New Business
- Graphic Design & Print Advertisement
- ARS Mango Web Portal