Solid branding achieves instant visual identification for your company to support the brand message. Our design professionals will identify and capture the essence of your business, products, or services, integrating your brand strategy through your company at every point of contact.

According to the American Marketing Association (AMA), a brand can be defined as a name, term, sign, symbol, design, or combination intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. When it comes to branding, consistency is key. A good brand will deliver your message clearly, confirm your existence, engage your target market, and motivate your target to act.

Branding & Logo Design Services Icon

Our Branding Process

We break things down into three key areas: Educate, Evaluate, and Execute.

Branding Process: Educate

Educate

Jumping into a design without a clear understanding of what your company is and your goals can be a recipe for disaster.

We kick off a branding engagement by meeting with key contacts and decision-makers to get as much information on your company as possible, often over the course of a few meetings. Often referred to as a discovery & research step of the process, we want to understand your goals.

Education: Discovery phase
Evaluate Industry Logo & Brand Comparisions
Branding Process: Evaluate

Evaluate

When we evaluate your existing branding, your competitors’ branding, company perception, target audience identification, and your key differentiators. This informs any design work and direction we complete or recommend moving forward.
Branding Process: Execute

Execute

Building your brand. From colors, fonts, and lockups to supportive graphics, patterns, shapes, and icons. It starts with conceptual sketches and proceeds to digital logo marks and branded applications. It is also vital to consider in what context the logo will be seen (applications).

Once the process is complete, we will continue to support your brand in a variety of ways, extending to materials, stationery, presentations, and so on. Branding guidelines are also an important document to help keep the presentation of your brand consistent.

Branding Service Offerings

4CDesignWorks can assist you with the following branding efforts:

  • Company Naming
  • Logo and Slogan Development
  • Corporate Identity
  • Logo lockups
  • Color Standardization
  • Sister Companies and Relationship Branding
  • Division or Services Branding
  • Sub-brands
  • Anniversary Logo Designs
  • Vision and Mission Statement Development
  • Branding Guidelines
  • Style Guides and Standards
  • Signage
  • Stationary Design
  • Letterhead, Envelopes, and Business cards
  • Merchandising and Display Projects
  • Award and Recognition Entries
  • Event Branding
  • Trade Show Displays
  • Capabilities Brochures
  • Annual Reports
  • Products & Services
  • Newsletters and Publications
  • Promotional Items

Looking for branding design help?

The design geeks at 4C are more than willing to discuss your business goals and how your brand plays an active part in achieving them.

Contact 4C