Responsive and supportive management teams understand that it is necessary to stop and closely assess the marketplace periodically. This exercise helps the company better chart its positioning, differentiators, competitors, geography, strengths, and overall direction.

What parts of your business do you expect to grow?
Is there consistency in your messages across all mediums?
Is everyone in the company on the same page?

This information is especially relevant in marketing, where messaging and content is essential in any tactic designed to drive potential new clients to your door. This is why 4C offers the following strategic marketing and planning services.

These exercises are structured to help define and guide specific strategic planning outreach strategies:

Performance Health Check:

This service is complimentary and involves an overview of your digital presence and how it stacks up against our list of best marketing practices. This report often is a springboard to defining future marketing activities.

Get Started With A Health Check

Management Planning Session:

Includes a company-wide SWOT analysis and overall discussion of new or revised vision and mission statements. We also try to define who is the perfect client. This is typically a half-day event, requiring active participation.

Competitive Analysis:

Here, we dive into your top six-eight competitors as defined by you. We’ll look at their digital performance in SEO and examine their internet visibility, defining their overall strengths and weaknesses.

Client / Employee Surveys and Interviews:

At times, it is helpful to have a third-party like 4C contact a handful of your long-standing clients and/or tenured employees to uncover specifics about your working relationship. What is their view of your strengths? Weaknesses? Future? For companies that want to collect good intel, we can tailor any survey to address the topics of your choice. We work with you to identify participants and develop a preset list of interview questions that you approve. Along the way, we typically uncover some interesting findings.

Secret Shopper Surveys:

Typically used in a B to C environment, 4C offers surveys designed to test the effectiveness of your sales staff in communicating over the phone. We measure pre-determined / specific attributes, along with qualitative performance, such as attitude, confidence, and knowledge. We will also take note of any effort to follow up.

Demographic And Lifestyle Mapping:

These services are available through our sister company, 4CGeoWorks. This analysis helps to better define a geographic area or community, identifying factors such as family unit, income, age, and a wealth of additional preferences. This insight often helps define major messages and key future strategies.

Marketing Plan Development:

Developing a comprehensive marketing plan is a critical process for any organization, requiring a deep understanding of your target audience, along with many of the factors we have identified here. This intelligence forms the foundation for setting SMART goals that align with your mission and vision. 4C can help any organization craft this strategic roadmap, clearly outlining your objectives and strategies to effectively position your marketing program for success. The plan can then be shared internally and with external vendors as needed to maintain focus and develop related budgets.

Apart from the complimentary Health Check, all these offerings are priced according to your needs and can be customized for your situation. Findings are reported in a formal management presentation. Contact us today and ask for more information.

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