New Branding Development
After a decade of using the brand previously provided by 4CDesignWorks, the Marketing Committee assembled at Meyer, Unkovic & Scott expressed interest in a rebranding initiative.
The rebrand efforts included the Marketing Committee’s collected opinions, which were assembled into several discrete tasks, including icon and monogram exploration, color identification and comparisons, mission and vision clarification, a competitive review, and an expanded round of applications before the final option was selected.
Branding Color Exploration
Based on the noticeable and award-winning advertising suite created, color was a key consideration for this rebranding effort. With the logo artwork dropping an icon feature, this became even more important. Several rounds of blues and teals were reviewed through testing on screen and in print before the final pairing was selected.
Branding Rollout
The rollout was planned to take place after the firm moved to its new location on Grant Street. All new materials were needed at different priorities. Stationery was an initial pressing need as the firm needed new letterhead, e-letterhead, business cards, envelopes, labels, presentation templates, and electronic signatures.
Website Rebranding Redesign
The firm officially moved in December of 2025, with the new brand being reviewed first on a redesigned website. With the most recent website redesign taking place fairly recently, the focus was kept on adjusting the theme presentation to align with the new brand colors, logo options, fonts, and shifting visual cues from rounded areas to angled ones. The key pages for Team, Single Team Members, Communications/articles, Practice pages, and the home page were reworked visually without major updates to the content.
Advertisements
After the website was completed, the rebrand rollout continued with new print advertisements promoting the move and new brand as well as eventual social graphics. The goal was to retain what made the prior advertisements memorable and unique by using an overlay of the primary brand color on the photos, with the biggest difference being a blue, rather than a teal.
Brand Guidelines
Once the firm was settled in their new office, the website rebrand was launched, and initial advertisements were published in early 2026; the initial new branding guidelines were completed and provided. This acts as a reference for use and provides some guidance in logo selection when choosing the square or horizontal lockups.
Social Media, Print Collateral, Graphic Design, Website & Ongoing Marketing Support
The work continues with website monitoring and maintenance, CMS training, website reporting, advertisement and social media graphics design, marketing planning, content support, promotional campaigns for practice areas and attorneys (including QR code creation, application, and website landing page creation), and continued branding support when needed, including a recent request for screensaver options for use on the flat screens found in the conference rooms.
Client & Project Information
About Meyer, Unkovic & Scott LLP
In the heart of downtown Pittsburgh, Meyer, Unkovic & Scott LLP counsels businesses and individuals across a broad spectrum of legal matters. Disciplines include business transactions and planning, real estate and banking law, bankruptcy and commercial law, employment law, international law and immigration, tax and estate planning, and various areas of litigation and dispute resolution. If you are interested in the original 4CDesignWorks rebranding efforts spanning from 2015-2026, visit our portfolio page.
Project Highlights:
- New Brand Identity
- Corporate Branding Guide
- Stationery Suite (Business Cards, Letterhead, Envelopes, Forms)
- Print Advertisement & Graphic Design Support
- Print Management
- Strategic Planning & Marketing Support
- Social Network Graphic Support
- Mobile-Friendly / Responsive Display
- SEO Guidance
- Website Maintenance Program