Darren approached 4CDesignWorks for social networking and marketing help. He needed a brand to communicate his goal of swimming the “Ocean’s Seven” and raising money for the “Forever Fund,” a charitable foundation that he and a friend established. His logo was designed with the influence of water and waves, to reference his intense passion for swimming. Once his logo was created, a stationary system was devised along with a website with online donation capabilities.
Project Highlights:
- Logo & Identity
- Stationary Package
- Website Design & Development
- eCommerce (Donation Acceptance)
- Social Networking
- Public & Media Relations
- Responsive Website
- Request Speaking Engagement / Book Appearance Form
After becoming the first American to complete the “Ocean’s Seven” (and the only athlete to complete the swims 7/7 on the first try), Darren came to 4CDesignWorks again to tailor his brand toward his passion for professional speaking. With requests coming from local non-profits and various companies within the financial industry, he wanted a simple site that would communicate his endurance athletic accomplishments, provide a platform for his established blog, link to his social sites, and highlight that he is available for booking. To accommodate the booking aspect of the site, a request/schedule form tool replaced a contact form and was made available via call-outs throughout the site. A more visual photo driven approach was also utilized to put the emphasis on Darren, his personal and motivational speaking capabilities, as well show his athletic achievements.
The Darren Miller brand was honored with two American Graphic Design Awards for each version of the website (fund raising/donation acceptance as well as the professional speaking iterations) and stationery design, while the logo won a Gold Hermes Award in the Logo Design category.
