New Branding & Logo Development
After a few months of considering various regional firms, 4CDesignWorks was selected to give Meyer, Unkovic & Scott LLP a brand update, as well as a new website. Starting with an in depth competitive analysis and interviewing key attorneys on the MUS Law team, 4C developed various brand identities in an effort to modernize the look and perception of the firm. MUS Law had only undergone two brand changes since its creation in 1943, so the effort was a true collaboration between the MUS marketing team and 4CDesignWorks. We also presented the final three designs to their internal board for approval.
The identity visuals speak to stability, history, longevity, and most importantly flexibility in its use, as the firm continues to look to expand in traditional and online marketing endeavors – which was a primary requirement in today’s digital landscape. The reception to the logo was extremely rewarding; not only did it receive praise from the firm and its staff, but by multiple design competitions (including GDUSA and Hermes Creative Awards).
Website Redesign & Rebuild
Sneak peak portions (above the fold views) of the website home page design options were created alongside brand options. This helped narrow focus when selecting not only the logo itself, but the materials and ultimately the website itself.
Second Generation Website Redesign & Rebuild
In 2024, the second generation website was launched after months of going through the same process 4CDesignWorks used with the original website rebuild. Starting with a competitive analysis of the industry using provided firms, a website leadership group comprised of partners and marketing staff from the law firm were key figures in making determinations on how best to update and enhance the website. During the analysis and reviews it became apparent that any improvement made to searching throughout the website (for attorneys/staff, practice areas, and news) was a key requirement.
With that in mind, the new version of the website was built around specific pages and dedicated searches within those areas. The presentation of listing the staff was also updated to showcase results in an almost business card way with quick link actions (for downloads, phone number, and email information).
Awards
Platinum & Gold Hermes Award
Top 10 Pittsburgh Create Creative Industries Festival Finalist
GDUSA American Graphic Design Awards
Client & Project Information
About Meyer, Unkovic & Scott LLP
In the heart of downtown Pittsburgh, Meyer, Unkovic & Scott LLP counsels businesses and individuals across a broad spectrum of legal matters. Disciplines include business transactions and planning, real estate and banking law, bankruptcy and commercial law, employment law, international law and immigration, tax and estate planning, and in various areas of litigation and dispute resolution.
Project Highlights:
- New Brand Identity
- Corporate Branding Guide
- Interior Signage / Exterior Signage
- Stationery Suite (Business Cards, Letterhead, Envelopes, Forms)
- Social Network Graphic Support
- Biography Templates (Cut sheets)
- Mobile Friendly / Responsive Display
- Custom Search Functionality
- Print Ads
- Hosting support
- Site Analytics and Custom Monthly Reports
- SEO Guidance
- Site Maintenance Program