Non-profit Website Redesign & Rebuild
A frequent collaborator and co-founder of the foundation initially approached 4CDesignWorks to assist with website migration and maintenance. As several significant announcements were on the horizon, including the possibility of building a new website, it was a natural progression to collaborate with 4C to bring the new vision to life.
Initial Website Rebuild Evaluation & Wishlist
The process began with a competitive analysis and review of like-minded non-profit organizations, even those that served as colleagues or allies. The project kick-off discussions outlined the desired key visual changes, which included:
- Expanding the color palette while maintaining the mint and orange colors.
- Finding a solution for the navigation presentation, departing from the badge logo if possible.
- Displaying multiple topics on the home page.
- Emphasizing events and featured happenings.
- Providing a highlighted “donation” link/action.
- Paying tribute to the subject matter and journey for those impacted by infant loss.
Navigating & Branding Presentation
One of the challenges faced by non-profits on the web (and most companies, in general) is how to handle navigation. Compartmentalizing and organizing content can be difficult when trying to streamline it. Given the upcoming key announcements, the need for a flexible navigation system was of utmost importance. The logo was adjusted to be presented horizontally and in an icon format suitable for both desktop and mobile use. Additionally, the new logo lockup can be utilized in various ways to promote the brand effectively.
Directing Users: Education, Donation, and Organization Information
Directing users to the information that is important to them posed another challenge. During the competitive review, it became apparent that this was a common hurdle for other non-profit organizations, given the various tasks that users could undertake. To guide visitors through the site, the keywords “Heal,” “Help,” and “Learn” were developed and proposed as part of the home page design phase of the 4CDesignWorks process.
A Resource Hub of Information
A strategic shift for the website was to serve as a central hub for pregnancy, stillbirth, and infant loss resources. The new website aimed to feature blog posts, partner organizations supporting the cause, awareness on SIDS (Sudden Infant Death Syndrome), safe sleep practices, and highlights of grief retreats. These topics were all intended to be showcased within the revamped website.
Grief Retreat Center Project and Promotion
During the annual gala, the co-founders of Toby’s Foundation unveiled their plans to construct a grief retreat center in the Laurel Highlands region of Western Pennsylvania. This announcement served as a major catalyst for the development of the new website, as the project represents a significant initiative for the organization’s future. A dedicated page and pop-ups were implemented to guide web viewers to the new page and provide information on the capital campaign for the project.
Client & Project Information
About The Little Fox – Toby’s Foundation
The Little Fox is a 501(c)3 non-profit organization created by Katie & Dan Stern in memory of their son Toby, who passed away from SIDS in 2016. Their mission is to support families grieving the loss of an infant, educate on Safe Sleep Practices, and raise awareness about SIDS across the United States. They aim to provide resources and a safe haven for grieving families to heal and offer support at every stage of their loss journey. The Little Fox also collaborates with local community organizations in Western Pennsylvania to bring joy to families and children, inspired by Toby’s presence during his 12 weeks on Earth.
View their website at https://thelittlefoxfoundation.org
Project Highlights:
- Competitive Analysis & Review
- Collaborative Strategic Planning & Marketing Support
- Website Design
- Slogan/Tagline Development Support
- Graphic & Logo Design Support
- Custom Interactive Map
- Third-party Digital Fundraising Integration
- Hosting Migration Support
- WordPress Content Management System Training
- Ongoing Maintenance