Non-profit Website Redesign & Rebuild

A frequent collaborator and co-founder of the foundation initially approached 4CDesignWorks to assist with website migration and maintenance. As several significant announcements were on the horizon, including the possibility of building a new website, it was a natural progression to collaborate with 4C to bring the new vision to life.

Initial Website Rebuild Evaluation & Wishlist

The process began with a competitive analysis and review of like-minded non-profit organizations, even those that served as colleagues or allies. The project kick-off discussions outlined the desired key visual changes, which included:

  • Expanding the color palette while maintaining the mint and orange colors.
  • Finding a solution for the navigation presentation, departing from the badge logo if possible.
  • Displaying multiple topics on the home page.
  • Emphasizing events and featured happenings.
  • Providing a highlighted “donation” link/action.
  • Paying tribute to the subject matter and journey for those impacted by infant loss.
The Little Fox Toby's Foundation Website Before & After

Navigating & Branding Presentation

One of the challenges faced by non-profits on the web (and most companies, in general) is how to handle navigation. Compartmentalizing and organizing content can be difficult when trying to streamline it. Given the upcoming key announcements, the need for a flexible navigation system was of utmost importance. The logo was adjusted to be presented horizontally and in an icon format suitable for both desktop and mobile use. Additionally, the new logo lockup can be utilized in various ways to promote the brand effectively.

The Little Fox - Toby's Foundation Updated Slogan
The Little Fox Toby's Foundation Website Navigation Options
The Little Fox - Toby's Foundation Website Supportive Graphics
The Little Fox Toby's Foundation Website Heal, Help, & Learn navigation

Directing Users: Education, Donation, and Organization Information

Directing users to the information that is important to them posed another challenge. During the competitive review, it became apparent that this was a common hurdle for other non-profit organizations, given the various tasks that users could undertake. To guide visitors through the site, the keywords “Heal,” “Help,” and “Learn” were developed and proposed as part of the home page design phase of the 4CDesignWorks process.

The Little Fox Toby's Foundation Website About Pages

A Resource Hub of Information

A strategic shift for the website was to serve as a central hub for pregnancy, stillbirth, and infant loss resources. The new website aimed to feature blog posts, partner organizations supporting the cause, awareness on SIDS (Sudden Infant Death Syndrome), safe sleep practices, and highlights of grief retreats. These topics were all intended to be showcased within the revamped website.

The Little Fox Toby's Foundation Website Resources
The Little Fox Toby's Foundation Additional Support
Additional support after website launch included a postcard and "thank you" email blast for the Gala attendees.

Grief Retreat Center Project and Promotion

During the annual gala, the co-founders of Toby’s Foundation unveiled their plans to construct a grief retreat center in the Laurel Highlands region of Western Pennsylvania. This announcement served as a major catalyst for the development of the new website, as the project represents a significant initiative for the organization’s future. A dedicated page and pop-ups were implemented to guide web viewers to the new page and provide information on the capital campaign for the project.

The Little Fox Toby's Foundation Website Retreat Center Project

Client & Project Information

About The Little Fox – Toby’s Foundation

The Little Fox is a 501(c)3 non-profit organization created by Katie & Dan Stern in memory of their son Toby, who passed away from SIDS in 2016. Their mission is to support families grieving the loss of an infant, educate on Safe Sleep Practices, and raise awareness about SIDS across the United States. They aim to provide resources and a safe haven for grieving families to heal and offer support at every stage of their loss journey. The Little Fox also collaborates with local community organizations in Western Pennsylvania to bring joy to families and children, inspired by Toby’s presence during his 12 weeks on Earth.

View their website at

Project Highlights:

  • Competitive Analysis & Review
  • Collaborative Strategic Planning & Marketing Support
  • Website Design
  • Slogan/Tagline Development Support
  • Graphic & Logo Design Support
  • Custom Interactive Map
  • Third-party Digital Fundraising Integration
  • Hosting Migration Support
  • WordPress Content Management System Training
  • Ongoing Maintenance