Brand Identity Pricing

All branding initiatives start with education. This discovery and analysis when and where appropriate. It’s the strategy (the “why”) behind your graphic. Be unique for all the right reasons and have your logo tell the right story.

When we provide logo designs, we don’t just show it to you on a blank sheet with nothing else. Your logo has to work in the real world! We go the extra mile to show how logo lockups and orientations (horizontal, square, badge, icon, wordmark, one color black, knocked out of colors… and so on). This shows your brand in action and demonstrates the brand’s flexibility and usability.

After the design is approved, we provide the suite of logo files in various formats (EPS, JPG, SVG, PNG) based on the color needs (RGB for web and CMYK for print).

Most logos aren’t just black and white! We provide primary color options for your logo.

Not to sound like a broken record, but some companies or organizations have different needs. This is where the guide can be expanded or truncated as needed. A one-page reference sheet may be enough for those looking to provide logo files with some general direction in use.

We love to get roped into more support and extended partnerships. What starts as an initial need can expand to include things such as social media graphic templates, business cards, flyers, web banner advertisements, and more!

All branding initiatives start with education. This discovery and analysis is the strategy (the “why”) behind your brand. Be unique for all the right reasons and have your logo tell the right story. Go beyond “I guess this looks cool” to this works for our company/organization!

This includes understanding the competitive landscape, what makes you different, and what you are currently doing.

When we provide logo designs, we don’t just show it to you on a blank sheet with nothing else. Your logo has to work in the real world! We go the extra mile to show how logo lockups and orientations (horizontal, square, badge, icon, wordmark, one color black, knocked out of colors… and so on) can help make the brand flexible. How the logo could be applied to materials.

After the design is approved, we provide the suite of logo files in various formats (EPS, JPG, SVG, PNG) based on the color needs (RGB for web and CMYK for print).

Suggested fonts for the brand are complementary to the logo and provide a typographic system for creating branded materials (headlines, body copy, and examples of usage).

Brand identities often have primary color options, and some need secondary color options. Color makes a huge impact on viewers, so it’s a must for many!

Most mid-to-large brand packages we assemble also entail customized icons (for services or products), textures, and pattern options for use in a variety of marketing materials.

Brand Guidelines for these projects typically include more than just some immediate references. They highlight the brand colors, typography, photography examples, corporate material examples, patterns, textures, logo lockups, logo alignment / placement / usage, and more. We tailor this document to your specific needs!

Mid-sized branding and corporate identity packages require some amount of website editing. Every company may have different needs for their website, so we handle this by request. Each requirement for the website is assessed and we present this as an add-on option to our estimates.

Often, these websites aren’t overly complex. Some may only need to be a landing page to start or just have a contact form.

Need a phased approach, where a website is built out over time? No problem! We will give you the information needed to make the right decision.

These brand packages are often spurred by a particular need to apply the branding. Sometimes it’s a new product or service prompting a refresh or redesign, other times it’s forced by moving (all materials need to be reprinted with a new address, a lack of existing quality files (the logo is in a Word document), a new brochure or flyer, a presentation or pitch deck template, signage, vehicle wrap, new ownership/leadership, outbound marketing outreach efforts, and/or more.

We got you covered! We adjust our estimates based on the variety of needs. We plan to ensure your immediate ones are taken care of. After that, we are a phone call away for any continued marketing and design support!

A competitive analysis is a key part of our strategy to determine the “why” behind your brand and logo design. Stand out and be unique for all the right reasons. Your logo should tell the right story. Go beyond “I guess this looks cool” to this works for our company/organization!

This education process includes a brand audit to review the existing organization visuals and messages, as well as understanding the competitive landscape, what makes you different, what you are currently doing, and what could be better.

The larger brand package often revolves around the brand identity and a key part of that being the logo design. We provide logo designs and example applications! You should see how flexible your logo can be (as various lockups such as horizontal, square, badge, icon, wordmark, one color black, knocked out of colors… and so on).

After the design is approved, we provide the suite of logo files in various formats (EPS, JPG, SVG, PNG) based on the color needs (RGB for web and CMYK for print).

For larger brand packages, a more expanded system is needed to provide direction for font usage. These are suggested fonts to use when creating branded materials, when to deviate, example usage, and even specifics like suggested sizing, leading, and hierarchy.

Large brand packages we assemble also entail customized icons (for services or products), textures, and pattern options for extending the visuals into marketing materials.

These brand packages require primary color options and secondary color options. Color makes a huge impact on viewers, so it’s a must for many!

Brand Guidelines for large packages are multi-page booklets that typically include more than just some immediate references. They encapsulate all brand colors, typography, photography examples, corporate material examples, advertisement anatomy, patterns, textures, appropriate logo usage, layout grids, required clear space / whitespace, and more.

Larger brand engagements get fully customized booklets and can be done in iterations based on the urgency of needs.

Large branding packages often revolve around the need to update everything. The web presence is a part of that visual refresh. Websites can vary in needs. Sometimes they are simple and only needed to be informative – other times they are to process payments, handle complex forms, or act as a portal to other offerings and services.

We handle websites by going over the requirements and outlining our options as an add-on to the brand package.

Large brand packages are often spurred by a particular need to apply the branding. Sometimes it’s a new product or service prompting a refresh or redesign, other times it’s forced by moving to a new physical location (all materials need to be reprinted with a new address, a lack of existing quality files (the logo is in a Word document), a new brochure or flyer, a presentation or pitch deck template, signage, vehicle wrap, new ownership/leadership, outbound marketing outreach efforts, and/or more.

Looking to make a splash with social media templates, spruce up your email with an electronic signature, or create that apparel line that will make clients swoon at your swag? We got you covered!

Our estimates are based on your needs. Planning around immediate needs and handling these materials in phases.

After that, we are an email or phone call away for any continued marketing and design support!