Brand Identity Pricing

All branding initiatives start with education. This discovery and analysis when and where appropriate. It’s the strategy (the “why”) behind your graphic. Be unique for all the right reasons and have your logo tell the right story.

When we provide logo designs, we don’t just show it to you on a blank sheet with nothing else. Your logo has to work in the real world! We go the extra mile to show how logo lockups and orientations (horizontal, square, badge, icon, wordmark, one color black, knocked out of colors… and so on). This shows your brand in action and demonstrates the brand’s flexibility and usability.

After the design is approved, we provide the suite of logo files in various formats (EPS, JPG, SVG, PNG) based on the color needs (RGB for web and CMYK for print).

Most logos aren’t just black and white! We provide primary color options for your logo.

Not to sound like a broken record, but some companies or organizations have different needs. This is where the guide can be expanded or truncated as needed. A one-page reference sheet may be enough for those looking to provide logo files with some general direction in use.

We love to get roped into more support and extended partnerships. What starts as an initial need can expand to include things such as social media graphic templates, business cards, flyers, web banner advertisements, and more!

All branding initiatives start with education. This discovery and analysis is the strategy (the “why”) behind your brand. Be unique for all the right reasons and have your logo tell the right story. Go beyond “I guess this looks cool” to this works for our company/organization!

This includes understanding the competitive landscape, what makes you different, and what you are currently doing.

When we provide logo designs, we don’t just show it to you on a blank sheet with nothing else. Your logo has to work in the real world! We go the extra mile to show how logo lockups and orientations (horizontal, square, badge, icon, wordmark, one color black, knocked out of colors… and so on) can help make the brand flexible. How the logo could be applied to materials.

After the design is approved, we provide the suite of logo files in various formats (EPS, JPG, SVG, PNG) based on the color needs (RGB for web and CMYK for print).

Brand identities often have primary color options, and some need secondary color options. Color makes a huge impact on viewers, so it’s a must for many!

Suggested fonts for the brand are complementary to the logo and provide a typographic system for creating branded materials (headlines, body copy, and examples of usage).

Brand Guidelines for these projects typically include more than just some immediate references. They encapsulate the colors, typography, photography examples, corporate material examples, layout anatomy, patterns, textures, dos and don’ts, and more. We tailor this document to your specific needs!

These brand packages are often spurred by a particular need to apply the branding. Sometimes it’s a new product or service prompting a refresh or redesign, other times it’s forced by moving (all materials need to be reprinted with a new address, a lack of existing quality files (the logo is in a Word document), a new brochure or flyer, a presentation or pitch deck template, signage, vehicle wrap, new ownership/leadership, outbound marketing outreach efforts, and/or more.

We got you covered! We adjust our estimates based on the variety of needs. We plan to ensure your immediate ones are taken care of. After that, we are a phone call away for any continued marketing and design support!