Content is a key component of your marketing strategy. You want to make sure all marketing materials cater to the audience you want. If they don’t – you have a brand-new starting point: and that’s to determine your audience!
Digital or hardcopy, you want to have relevant information on topics that are of interest, ensure it is flexible enough to work in different mediums (web or print), and plan for how it gets created and promoted. 4C excels at the process of editing, refining, simplifying, and eventually translating content into impactful visuals through graphic design.
Slogan Development
Tagline Creation
Mission & Vision Statements
Boilerplates
Copywriting
Words are power. Content is king. These phrases carry meaning and so should your message. Writing copy can be a challenge and we offer these marketing strategy services to help launch your next proposal, website, brochure, slogan, advertisement, company name, and/or more.
Multi-Touch Campaigns
Marketing is best when it is reoccurring in nature. Multi-touch strategies and campaigns rely on multiple avenues to gain interest from your desired target audience. As the name suggests, there are several steps in this process with ‘touches’ including: having a possible web page, a means to gather information, resources for follow-up (phone call, email, or both), enticement or giveaway option, formal invitations through direct mail, and/or even an in-person hand-off.
Boilerplates
Mission & Vision statements should be quick boilerplates that can be provided at a moment’s notice. This must boil down specific information about your company and can often be difficult for those within the company to create, edit, refine, and finalize. Our wordsmiths are happy to provide a set of eyes and words to help you prepare your statements for repeated use. Keep your pens handy!
Digital Marketing Services
Customer service is something that most companies must do in some form. B2C companies need to have streamlined and consistent messaging when conversing with customers. We’ve found these B2C clients to gain tremendous insight through secret shoppers which helps in the creation of talk tracks or questionnaires that can help assist in customer service training.
Doing outbound calling or follow-ups? We can provide some guidelines and talk tracks to help your sales staff stay on task.
Search Engine Optimization
Everyone wants SEO (search engine optimization) / SEM (search engine marketing). This is an ongoing content marketing effort and is extremely important. At 4CDesignWorks, we suggest pursuing organic search tactics to help your business gain traction and integrate keywords that help increase your ranking.
We offer SEO audits that provide insight and can give feedback on what keywords to integrate, suggestions for CPC (Cost Per Click) initiatives via Google Ads, and/or full content re-writes for websites.
SEO Offerings
- SEO Auditing
- Keyword Research
- Organic Search Support
- Google Analytics Reporting Support
- Local SEO Improvement Tactics