You have a website, great! Now what?! Understanding how your website is being used and analyzing available tracking data can lead to huge improvements.

We help clients by providing this service often alongside regular web maintenance efforts. Clients have us build the website and request these reports due to our familiarity with their organization, website, the content on the web pages, and their overall online footprint.

These reports also highlight areas for improvement and guide data-driven adjustments to improve the web presence. With continued monitoring and reporting, you can ensure sustained growth and maintain a competitive edge in the digital landscape.

Planning Marketing Services

Reporting & SEO services that we provide include:

Planning Icon

Analytics & Reporting Services

  • Competitive Analysis
  • UI/UX Analysis & Review
  • Click-mapping & Scroll-mapping
  • Digital Marketing Campaign Reporting Results & Analysis
  • E-blast Campaign Reporting Results & Analysis
  • Content Development
  • Tapestry & Demographic Analysis

Analytics Reporting

Search Engine Optimization (SEO) Support

As an extension of strategic marketing, search and/or SEO (search engine optimization) / SEM (search engine marketing), is ever important. Due to the aggressive nature of online advertisements and the rise in use of ad blockers, we suggest focusing on organic search tactics to help your business gain traction.

Not sure where to start and maybe confused by all the options and vendors to choose from? We would be happy to have a discussion of your goals and see what marketing strategy and tactics may work the best for your industry and budget.

We start with an SEO audit and can provide information on similar competition, keywords that you may want to utilize, options for integrating those keywords into your content, and even direction on more desired/profitable CPC (Cost Per Click) keywords for Google Ads!

SEO Offerings

  • SEO Auditing
  • Keyword Research
  • Organic Search Support
  • Google Analytics Reporting Support
  • Local SEO Improvement Tactics

Work with 4C

Work with us to get started with your marketing strategy, branding, and website endeavors. Then we can follow up with the KPIs that are important to you for evaluation. You just might learn something about your organization along the way!