Ultimately, each company will be different, and not every page construction is the same for each of our clients. It’s about finding what works best for you and communicating with your prospects, peers, and users.
About pages are great to explain company values, mission, and vision.
They are also popular pages to put information on the history of the business, how it started, who started it and showcase the people that made everything possible. The About section of a website also houses things like awards and recognition, leadership, sustainability, affiliations, and more.
Depending on the amount of content that needs to be created, these pages could be one big page divided into sections – or into sub-pages.
Here are some options for consideration:
History is popular within about. When there is a good bit of content to feature there, are unique ways to feature it, such as through timelines, carousels, or even more complex/interactive microsites dedicated to cycling through interesting facts.
Team & Leadership Pages
Team pages can be presented in various ways as well. Sometimes this can be done to highlight a limited number of staff (or leadership), or it can be almost a full staff listing complete with search (popular with law firm attorneys).
Service Area/Map Presentation
Maps are a great visual resource. They can show important things like service coverage, states that are serviced, and/or even office locations.
- Coverage Map: https://www.tylermountainwater.com/
- Company Overview: https://www.crewscontrol-llc.com/about/
- Interactive Map: https://thelittlefoxfoundation.org/resources/national-grief-retreats/
Much like “about pages” these can sometimes be longer self-contained pages – or split into sub-pages. For SEO traction, we suggest sub-pages whenever possible.
Here are some options for when there is a desire to have all this information contained on one page:
Splitting up the capabilities/services or grouping them into their own sub-pages is great for those organizations that have a lot of content and depth within each capability/service item. It is typically the more popular option by our B2B clients.
Here are some examples:
- Overview Hub: https://telephonix.com/services/
- Overview Hub: https://www.fieldworks365.com/features/
- Services Hub: https://www.clistaelectric.com/services/
- Services Hub: https://ngeconsulting.com/our-services/
- Hub: https://www.pwcampbell.com/capabilities/
- Markets Hub: https://clearcreeksystems.com/markets/
Product pages typically have a lot of depth. Depending on if there is an eCommerce element to the website, having single product pages is a necessity!
Sometimes a summary page that groups products together is all that is needed. It is often used in the B2C space and is a good way to connect to any eCommerce or portal gateway when needed.
Here are some examples:
These are often pages that ask the direct questions “why use” a company or “how” to support an organization. These are often used as a supportive page to summarize benefits and/or actions.
- Work With Us Summary: https://ngeconsulting.com/team-with-nge/
- Why Work With Us Simple Listing: https://www.sriregistrar.com/about-us/why-choose-sri/
- How To Help Hub: https://thelittlefoxfoundation.org/get-involved/
- Why Work With Us: https://4cgeoworks.com/about/why-4cgeoworks/
- Benefits: https://www.fieldworks365.com/benefits/
Careers & Company Culture
Careers are often an important part of many websites. Using testimonials from current employees, showing benefits, and open positions are all popular options. Here are some examples:
Frequently Asked Questions
These pages are great resources to update with information. Make it useful to those visiting the site and attempt to clarify things that are often asked. This can be another tool for customer support, or a link that can be provided for those signing up for services, or even an educational tool.
Project pages often are done by having an archive where the user can browse through the single project items, like the 4CDesignWorks “Works” section where each portfolio item is a dedicated project.
In the instances where this information may not have a ton of description needed, or is more of a highlight, it can be summarized into one single page.
View ludgate-eng.com for an example.
These are options typically divided by a project type, such as industry. They are a great way to focus attention on a specific capability through projects.
The most popular option for portfolio/projects is to list them in an archive page. This can sometimes be accompanied by filtering, sorting, and/or searching options.
Get in touch with us to work on your next website.
A primary goal at 4C is being able to better our clients direction and successfully moving projects forward. Content can be a stumbling block for many businesses. We hope you get some value and learn a bit about the possibilities for content on your website. Get in touch to tell us about what might be stalling your website project by contacting us!