If you are a B2B (business-to-business) company or even a non-profit organization, graphic design plays a critical role in today’s professional landscape, impacting everything from marketing to branding to customer behavior.
Here are some supportive reasons graphic design is important:
Brand Differentiation
73% of companies invest in graphic design – notably to stand out from their competition.
You don’t stand out if your stuff looks like countless others. You aren’t memorable. This is an issue! More design-driven companies are 69% more likely to meet or exceed their business goals.
First Impressions are lasting ones
Studies show that it takes about 50 milliseconds for users to form an impression of a website.
A staggering 94% of first impressions are influenced by visual design. This makes graphic design an essential requirement for capturing attention. Any marketing taking place should have quality visuals as part of those considerations.
Visual Design Can Influence Purchases
Around 92% of people say the visual aspect of a product or brand is a key factor influencing their purchasing decisions. Being attractive has its advantages.
Color can increase brand recognition by up to 80% which helps drive long-lasting association for years.
Graphic Design Builds Trust & Credibility
High-quality graphic design conveys a sense of trustworthiness and professionalism. Small businesses can make the mistake of continuing to use poorly designed logos or websites which make them appear less credible to potential customers.
Stanford University found that 75% of consumers judge a company’s credibility based on its web design
[Source: Linkedin Pulse]Why is this important? A website is often an introduction to a company. It is a 24/7 marketing tool that should explain who you are and what you do to the uninitiated.
Design & UI/UX Impacts Engagement
Poorly designed websites risk losing 38% of users due to unappealing layouts. A well-designed and presented website can increase engagement and foster trust.
It is why navigation, headlines, CTA (Call To Action), buttons, copy, photography, and more must be carefully planned for how they are displayed on the web and various devices.
Visual Design Enhances Marketing Efforts
Visuals are integral to marketing, with 60.8% of marketers citing visuals as the most important component for success. Social media posts with visuals perform 650% better than those without.
These statistics highlight why graphic design is vital to an organization’s success. Use it to shape consumer perceptions, boost brand credibility, and communicate business goals.
Looking for Graphic Design services but not sure where to start?
We aren’t a top-ranked Graphic Design company for nothing, and we can help! Whether you are looking for a small project to start or need a complete rebranding. Explore our services including graphic design.
Organizations can get lost trying to determine how visual design can improve their business. It is a key reason we created our complimentary Health Check service as a value-add. It’s our way to identify pain points and provide some honest feedback for consideration of your marketing initiatives and how design can elevate your business.