This is part of multiple construction related blog posts.
Let’s face it, services are what your construction company is all about. What you can provide for your clients and how you can do it better than the competition is how many websites position their success. Often, these can get lost in the shuffle among projects, multiple ways to get in touch, pretty pictures of work, community involvement, who you are, and more.
Clients can find you in many ways, but with the age of search now taking foot – being found by search engines should be a priority. Name recognition and ‘word of mouth’ is being fact-checked by potential clients visiting your website. It’s a lasting impression that can help provide a confidence boost, or a traumatic let-down in the viewers eyes.
The phrase “Content is King” is supported by the fact Google is now a household name. If you are looking to revise and/or rebuild your website, make a consider dedicating the time to create content centered around your services in order to help promote your company.
There are many ways to tailor this client to be helpful for potential clients and visitors alike, here are just a few:
Provide Geographic Reach
Ensure you are found by more local searchers by noting where you are doing work. Going beyond that, show where you are willing to work too. Let users know you are open to jobs that may be out of state. Have offices in multiple location in order to have a more national reach? Some clients have done this within the footer on every webpage to drive the point home.
Know Your Target Market
Often your services can (and will) tie directly to a particular industry vertical (sometimes called “markets”). It is important to identify these key visitors at the onset of website creation. When assembling your content, there may be facts that come to light such as content or services being light in one capability.
Knowing your visitors are looking for specific services leads right into associated projects as well. This is a popular tactic as it makes the user feel the website was created with their intent in mind… and hopefully the flow of the site leads them to contacting and eventually employing your services!
Keep in mind that sometimes the slightest adjustment to phrasing can really help bring focus. For example, being a “General Contractor” has so many connotations. However, if you add specifics like: Remodeling or new construction, Masonry Restoration, Heavy Highway, Paving, Design-Build, and/or Demolition – you can immediately see how this brings focus to those portions of your business.
Note your strengths
Be sure to include those facets of these capabilities that you are known for. Do you have a great record when it comes to estimating? Have you worked on all the major educational institutions in the tri-county area? How about owning an impeccable safety record and/or program? Did you just help design and build the largest most sustainable environmentally friendly something-or-other?! Tell all the visitors that!
Another way to promote your strengths is to highlighting testimonials is a great way to have your clients speak for you. Consider sprinkling these throughout the website, on projects, services, and even on the home page!
Create a Hierarchy of services and capabilities
This can be tricky, because most companies want to continually secure work and not get pigeonholed into a market. That makes sense, but often there are construction companies that have an already strong and established presence in several areas and may neglect something that is growing.
This may sound like homework, but it will pay off (trust me)! Look over your company’s current job schedule and identify the types of services that are making your company the most. Now, what services are being under-utilized or are more profitable than others? Evaluating these kinds of things can help make informed decisions about not just your company website and how to showcase your services, but potentially drive business decisions as well.
After your homework is done, you may be able to plainly see that some services have sub-sections and others do not. Having multiple pages can sound like a chore, but if there is relevant content to be viewed – it can provide another touch for the site to be found by search.
This might not have been a ground-breaking revelation, but if you are considering updating and/or revising your website, hopefully, there are some tidbits that you can consider to help make your website (maybe even your construction company) a little better in the long run!
Have a construction website and considering a bit of a renovation of your own? If this sounds like something your contracting business could use 4CDesignWorks services for we are happy to help! To reach out and learn about our limited time offerings for Construction companies visit our website and learn more. You can also contact us directly to find out more!