Our logo design process involves steps that go beyond the pixel pushing and revisions that lead to a final product. In this post we’ll provide some insight to consider when looking at your corporate logo.
Why is this important?
Well, once you’ve got a logo – you have an identifier, a signature, a stamp. A visual to state “this is us” and you would ideally be using it in a lot of different ways. The goal is to have people (clients, customers, peers, and prospective employees) recognize your company instantly.
Small Businesses can look smaller
You may have traveled a road and seen a string of buildings with signs, simple typography, and local shops.
Having a professional design opinion can make a difference in perception overall. If your company logo was created ages ago and has never evolved for modern-day devices and dimensions – you could have a big problem!
Many companies in the SMB space can suffer from this ailment. It’s great if your goal is to maintain the grass-roots appeal and small-time feel. The negative to those descriptors is that they can impact the perception of the business.
If you are just starting a business, a logo is usually one of the first things needed from a visual perspective. Even if it is just a start-up (and in some cases, especially if it is a small start-up)! Sometimes this can be due to the fast pace of how things came together. The company has an office space and needs to slap something on the building.
If there isn’t a trained eye that asks the questions about kerning, spacing, coloring, readability, and/or scalability, you might end up with…well…something like the Kid’s Exchange.
Over time some big companies you may have heard of go through a brand update. Consider what Google looked like at first.
Dressing to impress applies to more than just getting yourself gussied up for a special occasion. Your logo needs to do the same and make sure that the company is being presented in the best light possible.
Spoiler Alert: A logo design, by itself, likely won’t transform your business!
It is more than just the logo design
The logo plays a part in the broader environment that is your company brand. It’s an integral part, but like most things one piece of the puzzle doesn’t complete the picture. Since pictures are helpful, take a look at the compiled with done for our client Sheesley + Associates.
The logo can do some heavy lifting
If crafted correctly, the logo will lead to an unbottling of possibilities for presenting your company brand. Social media posts, environmental graphics, signage, lapel pins… the ways your logo will be used are endless!
Applications are important
With any new logo design and branding project clients engage with 4C, we stress the importance of seeing your logo used in applications. This is the step that many companies miss when creating a logo and it can work against you. Read our insight post on why applications are important if you are interested in learning more.
Transform your business with branding and logo design by 4CDesignWorks
Has this article provided a eureka moment for you? Did you see that Kid’s Exchange image for the first time and were appalled, but understand it’s inclusion? Want to see a bit more logos and make odd sounds of approval?
Contact us, and we can discuss ways to elevate your company visuals!