Many companies need a website as part of their marketing plan. It is validation that your company exists and can be reached. A website is often the hub of other activities such as internal communications, external PR (Press Releases), purchasing and shopping through eCommerce, educating through blog posts, and showcasing your services and people.
Website Design Services
We specialize in going the extra mile to make sure that your company does not only look good but often light-years better than your competition! During our website design process, we learn about your company and get down to the needs and pain points that the current web platform is missing. With us, the fact the website will look good is a given!
Website Redesign
Already have a website and considering doing something different with it? Not every website is to be done from scratch and that is where website redesign comes in. At 4C, we specialize in these kinds of web renovations, often with award-winning results and helping to breathe new life into an organization’s visual appearance and branding.
If you are considering a website redesign contact us or learn more by visiting our dedicated page on this topic.
Website Evaluation
Our process typically starts with a Health Check. We develop a document to review your current website against our list of best practices and what we understand about your high-level needs. Our Health Checks in part identify requirements for your new website build-out and allow us to adequately estimate your project.
Web Development
Even though website design is the seen result of many online efforts, our roots are in technology. With our parent company creating custom software, we look at websites from the vantage point of strategy. If there is a key portion of the website that sinks time and resources, then custom development may be needed. Some of our offerings include:
WordPress websites and Content Management Systems
Websites that feature a CMS (Content Management System), such as WordPress websites, are extremely popular. They make up 97% of the websites we work with, and we love the fact we can turn the website over to users and give them the ability to change text (layouts, and information) as needed.
We remain available to help with maintenance and monitoring and even exploitation and cleanup if needed!
Nearly 810 million websites use WordPress. That is almost 43% of all websites!
eCommerce Websites / WooCommerce WordPress Websites
Online shopping is a part of everyday life now. Having a website that sells goods can be a vital part of your business. With the need for less and less physical space, an online eCommerce space might be a key requirement for growth. A popular implementation of eCommerce has been WooCommerce which is a component of various WordPress websites.
Before jumping directly to WordPress, we suggest that any considered eCommerce systems be evaluated. A key stumbling block for many companies is the automation of workflow such as billing, inventory, and customer communication or support.
If there is a manual bottleneck in the system, stress is put on internal staff to manage manual input, international currencies, system communication, complex API integrations, and/or other more sophisticated features are necessary – doing the research upfront can save you from future headaches!
Other Types of Websites
Microsites
Single-page websites or mini sections of existing websites are often called “microsites.” These have become popular in the funneling of users. This tactic directs users to a simpler location typically with one main call to action. They can be particularly effective when tied to campaigns and online advertisements. It is often a more affordable direction than a complete website redesign or rebuilds.
Website Landing / Holding Page
Website landing pages are often short and temporary (holding) pages. This has just enough information to communicate that a new website is coming soon, or simply acts as an online business card with just contact information.
Campaign Landing Page
Campaign landing pages are similar to Microsites. These simplistic websites are dedicated pages that focus on specific topics. They can be referred to as “funnel” pages because they funnel the visitor to a specific call to action or direct piece of information. Often, these initiatives are related to a sales effort, product highlight, or service introduction.
